What fractional CCO/ECD services look like.

See how an award-winning, former Chief Creative Officer (CCO) and Executive Creative Director (ECD) can help your business on a fractional basis. From brand key messages, to building teams, to boosting thinking, the following are some examples of how we could work together.

For startups and small
businesses

Start defining your brand, get help telling your story for your next pitch, and on your timeline - after all, startup speed isn’t BAU elsewhere. This can include:

  • However mature your brand is, I'll dive into any materials that you have to best understand your vision, your point of difference, your product/service, and how you communicate with your customers/consumers.

    I'll also pay attention to those you see as your main competitors, to see how they're positioning themselves and see where there's space to find a smart and unique positioning for you.

  • In a small group, we'll prep for the session to ensure you're getting what you need out of it. After that, I'll tailor a few questions that will be given to all invitees as homework to help guide the session itself.

    Then, I'll facilitate an exploratory and interactive session with key stakeholders to define where you want your brand to go.

  • After the branding session, I'll provide a summary of the main points, along with recommendations for your key message, brand promise, value prop, brand voice, and any other KPI that we established.

  • To help articulate the brand promise, I'll create a manifesto. This can be a tool to communicate your brand and tone internally. Or a version of it could be used externally to demonstrate the benefits of your product/service to your customers/consumers.

  • Once aligned on the brand recommendations, I can facilitate a brandstorm (brand brainstorm) wherein your team will think of interesting ways to bring the new brand promise to life. We can focus on media and tools that you have in your pipeline, with budget in mind.

  • I can help craft/oversee the development of any vital deliverables. This could be a brand guideline, a sales tool, a piece of content, or training for your staff on the brand.

  • We can have periodic check-ins if you'd like to get a strategic and creative POV on any ongoing or upcoming work.

    This can function like a brand office wherein I can look at materials, with the lens of creative director who knows your brand well, and provide direction.

  • Whether you're looking at your first or third round, I can help you craft your pitch story, offer presentation prep, and provide thoughts on pitch theatre if you're looking to grab additional attention from potential investors.

CONTRACTS:
WEEKLY or REOCCURRING FOR SET DAY(S)/WEEK

For specific projects or pitches

  • Meet with the pitch/project stakeholders to understand the scope, scale, and circumstances of the assignment. Read and research whatever is needed to be up to speed quickly. And discuss the creative brief that the creative team will receive.

  • Review and align with leaders on the type of work and tone of voice that you want the pitch/project to convey, so that it aligns with what you are known for or wish to be known for.

  • Join the briefing and lead the creative team from this point onwards on this specific ask. Function as an ECD to the pitch/project team, without disrupting other necessary work.

  • Meet frequently with the assigned creative team to understand where their ideas are at and provide direction.

  • Review the status of the creative with stakeholders from strategy and accounts and share the ideas as they progress.

  • Help the team craft the presentation deck for the pitch or project to sell the idea in the best way - in a way that stays true to your brand tone, excites the audience, is easy to understand and explain, and inevitably helps sell it.

    This can also include helping set up pitch theatre.

  • If needed, I'm a skilled presenter and have been known to make people cry (that's a good thing), and I'm happy to help present or help others prepare for the presentation.

Get additional creative leadership help if your team is too over-loaded and can’t take on an important pitch or project. This can include:

CONTRACTS:
WEEKLY/MONTHLY, AS NEEDED BASED ON PROJECT/PITCH SCOPE

For brands looking to tell their story

You’ve already put some work out there but you’re looking to refine what you stand for to take your brand presence to the next level.
This can include:

  • Assess any existing strategy, brand guidelines, past work, and results to understand where you've taken your brand so far.

  • Hold stakeholder interviews with brand, insights/research, and marketing to understand where you want to take the brand, and the type of work you want to do and be known for. This will help inform the type of creative team needed to get you there. For instance, you might want to work with an agency on some things or bring everything in-house.

  • After hearing from everyone, I can help define and recommend a creative vision for your company, in collaboration with key stakeholders. This recommendation will also outline some creative opportunities.

  • To help articulate the brand promise, I'll create a manifesto. This can be a tool to communicate your brand and tone internally. Or a version of it could be used externally to demonstrate the benefits of your product/service to your customers/consumers.

  • To launch the new positioning, I can help produce work that brings the vision to life. I can work with your team and freelancers to create the key launch creative materials.

  • Based on budget, where you want to go, and the type of work you want to do on an ongoing basis I can recommend a creative team structure highlighting the types of necessary skills and the seniority needed to achieve your KPIs.

  • I can act as a fractional CCO/ECD to you and have periodic check-ins to consult on work or help when a new or bigger than usual project is briefed.

CONTRACTS:
WEEKLY or REOCCURRING FOR SET DAY(S)/WEEK

For companies with small creative teams

Push and elevate your teams’ ideas, and see how your internal creative team can rival an agency, with unparalleled grasp of the brand. This can include:

  • Function as a mentor and resource to the creative team, without disrupting necessary work that's moving through the department.

  • Work closely with insights/research, strategy, brand, and marketing to understand the business challenges that the creative work is trying to solve. Align on key messages and desired outcomes.

  • Make the work as strategic as possible by understanding your specific KPIs, along with what's worked and not worked in the past. One of the benefits of in-house is that creative leaders can have a better understanding of the business challenges and have more ongoing conversations with other departments.

  • Dive into the brand, past work, KPIs, and target audience to not only understand but to uncover new opportunities to tell unique stories. Keep the brand top of mind, and encourage the team to do the same, so that when relevant cultural trends arise, everyone is ready to respond.

  • Media agnostic thinking isn't something that every creative has been trained for. Some are specialists in one medium and think about the execution of an ask before getting to a big idea. I can help create comfort with 360 thinking which can benefit your full customer journey, having all your touchpoints work together.

  • Work with internal stakeholders to identify upcoming opportunities and plan ahead to identify brand and creative possibilities sooner, allowing for more time to craft ways to tell the story across the customer journey.

CONTRACTS:
WEEKLY or REOCCURRING FOR SET DAY(S)/WEEK

To inspire teams to think bigger

Invigorate innovative thinking with tailored and relevant inspiration sessions to help them look at things differently. This can include:

  • Connect with stakeholders to understand the need for inspiration, the audience, and what type of examples to build the session around so that they are both relevant and resonate with the group.

  • Build a tailored session with material that connects to your desired outcomes and brand, and examples that engage the audience and spark conversation.

  • Facilitate and present the session with key materials and anecdotes that build to a conversation at the end.

  • After the session, I'll guide the discussion, with a preplanned structure to align with your goals.

  • If you want initiate some smart, unique ideas for your company, I can create a follow-up workshop that builds off of the inspiration session and starts to tackle some of your business challenges more specifically.

  • Following the inspiration session, and potential workshop, I'll put together some key takeaways and provide some recommendations based on what I heard that the team can reference moving forward.

  • Based on your needs, I can plan a series of sessions to build on the thinking and discussion.

    I can also provide ongoing inspiration materials via email for your team. These would be tailored to your challenges, market, and industry.

CONTRACT:
1/2-MULTI DAY SESSIONS
SESSIONS UP TO 30 PPL


Let’s start with a chat so I get a better sense of your needs and you get a better sense of me.

I’ll quickly follow up with a proposal outlining how I can best help and the associated fee.

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